At a search event held on 20-07-2010 at San Francisco, Google launched a new product called Google Image Search Ads as a part of Google Images. Basically, this would allow anyone or everyone to advertise alongside Google Image searches in a more widely and visually.
According to the director of search products Ben Ling,“This allows you to reach hundreds of million of users who are searching on Google on a daily basis.” And Google Images is actually doing over a billion page views a day, as said by Google.
The ads will appear along the top of image search which would contain both image and text. These won’t interfere with organic search results at all, Google says. They will be clearly marked as sponsored links, with a different color background, Google’s VP of search product and user experience Marissa Mayer says.
Mayer also added that there have always been ads along Google Images, but this is taking it to the next level with the thumbnails. And actually, certain select retailers have been able to use thumbnails with the help of Google before, but now with the launch of this product anyone can use these new image ads.
For the time being, these ads will only appear on the page for Google Image search, but Ling said they’ll explore rolling the ads out to other Search products eventually. According to Google this new image search will begin rolling out to users (about 10% have it right now). The roll-out will continue throughout this week. This product will work in “modern browsers” — which is Google’s cute way of saying “all browsers by IE 6.”
The launch of Google Image Search Ads is the biggest change since it launched in 2001 which comes alongside with a largest revamp of Google Images. Now users would have a sky limit scrolling and much bigger thumbnails than before.
We, as a provider of SEO services India, wonder if this revolution in Google Image Search feature would positively affect SEO! Well, not directly, but what about traffic generation rate? Stay tuned…