SEO Case Study – Wallbeauty

As our SEO division develops, and so does our Indian SEO clients, I have taken up work of offering some case studies which would illustrate our SEO services in India. It goes without saying, we are also offering Search Engine Optimization and Social Media Marketing for various clients who need SEO in UK, USA etc. I will be posting such case studies as well soon.

The Company – Wall Beauty Decorum / Burhani Decorators is a well known retail outlet for gorgeous Indian and imported wallpapers. Located in Rippon Street, Kolkata.

The Challenge – On the onset of the seo project, we noticed that the site had very little text based content. Much of their website was formed with images of their products, and graphical design.
Apart from this, the site also had lots of errors and incompatible HTML. And, lastly, the site did not have a Google Local listing either. Simply put, no work had been done ever on the site for making it visible on Search Engines like Google, Yahoo and Bing/MSN.

Plan of Action– For all local seo clients, we start with a pre analysis , where we learn from the client – details of their company, their products and offerings, services if any and their competitors. In the Pre-Analysis, we showed the site’s current state, the current traffic ( if available through Google Analytics) , link popularity , how many pages of the site are currently indexed etc. We also had a Keyword session after viewing the competitive websites , with the client to confirm on what keywords we can work on, what he wants etc. Here , we also decided that the site needed to be submitted to various trade directories .

Implementation and Work flow

  • Once we were ready and had the client’s permission, we started by taking a backup of all the existing pages, and started making changes for OnPage optimisation.
  • This involves working on image optimization, alt tags, page titles, meta descriptions and generating sitemaps
  • We followed it up with generating proper website content which matched the meta tags and initiated a process of getting links for the same
  • A round of manual directory submission and local listings helped us also gain relevance


It is our pleasure to say that our client currently ranks at

  1. wallpaper retailers kolkata – #1
  2. wall sceneries dealer kolkata#2
  3. imported wallpaper dealers #1
  4. decorative wall paper dealers #6

All on Google and Bing.

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