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In December 2011, YouTube unveiled their latest design and navigational changes to the world. If you want to stay on top of your video marketing in 2012, these are the only three changes that you need to focus on.

YouTube Home Page

YouTube has changed their design to follow a much more modern look. Instead of showcasing the most popular and trending videos on the website, YouTube has now positioned a “Subscription Feed” smack-dab in the middle of the page. You must be logged in to see this properly. This “Subscription Feed”, now features the latest video content and updates from your subscribers. In an effort to provide a better, more relevant user experience for viewers, YouTube is behaving more like a social-networking site than ever before. As your viewers watch, rate and comment on your latest video, exposure for your content will spread to the followers and subscribers of each of your viewers through YouTube’s feed, creating a smaller yet more relevant viral effect.



YouTube Channel Page

The new channel layout may look different, but it still behaves relatively the same. However, as YouTube moves in the direction of becoming more “channel-centric,” it is imperative that you activate, update and optimize your new channel as quickly as possible for the best results. YouTube is already making more of an effort to feature channels on search results pages for related keywords. Focus on using your main keyword phrase properly in your channel, and you can get found even quicker!



YouTube Analytics

The best change in YouTube’s most recent overhaul has been their introduction of YouTube Analytics. It was previously known as YouTube Insight, this extremely detailed and informative feature allows you to learn more about your audience, your videos and your activity on YouTube. Each statistic shows your audience visibility. With proper deduction skills, you can effectively identify problems with your videos and make the necessary changes to improve your results.

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